“We found that our brand identities meshed really well together, and that was reflected in our partnership. Meanwhile, The Sims 4 producer Dana Peterson explained that MAC embodies the principles of The Sims 4: the opportunity for people to express themselves and be creative. There are millions of look possibilities and I can’t wait to see yours!” the artist added. With each look, players can choose from a variety of colors and, ultimately, mix and match the designs to create their favorite look. Looks are divided between eyeliner, eye shadow, lips, and cheeks. “It was so exciting to create twelve designs from scratch with focuses that span across natural wearable makeup, desirable trends, bold and vibrant looks, playful exotic designs, looks for the risk-takers, and of course the iconic, timeless beauty that M♺♼ is known for.
With the help of our amazing friends on The Sims team, we were able to develop these new looks that you have never seen in-game before,” Jennings said. “As an artist, my inspiration can come from pop culture, street style, fashion week, social media, international travels, nature… just about everything! The looks for The Sims 4 were no different. Jennings’ designs focus on natural wearable makeup, desirable trends, bold and vibrant looks, playful exotic designs, looks for the risk-takers, and the “Iconic Timeless Beauty” Mac has always been known for. MAC’s director of makeup artistry, Romero Jennings, has recently designed 12 makeup looks for The Sims 4: eyeliner, eyeshadow, lips, and cheeks. The Sims 4 together with Mac Cosmetics brewed the perfect item for simmers.
Other trend-driven, bold looks come into play when our fans and artists bring other M♺♼ products into the mix to create exciting expressions of SIMS beauty.If you ever found yourself playing The Sims for a very long time amid the pandemic, we won’t judge you–it’s a place where you could go to music festivals, hangout with friends, and meet new people without face masks.pretty much everything you could do before the lockdown.īut what if we tell you there are items you could pull straight from the game to the real world? This versatile, special deco collector’s item is just one aspect of the SIMS x M♺♼ collaboration for fans to create a fun, interactive experience. Therefore, we went back to the vaults and picked a universal fan-favorite palette with some of our best-selling shades that easily allows you to go from natural to glam in one swipe. In a January 5 statement to NYLON, MAC Cosmetics confirmed that the palette was a previous release, saying, "Given the broad, diverse community of Sims fans, we wanted the shades and textures in the collection to appeal to everyone – whether they are makeup beginners or artistry gurus. The Sims-focused rebrand was a U.S.-only release, and as of Wednesday, January 6, the palette is no longer available. However, after the palette was released, Sims fans took issue with the chosen colors and the fact that the palette, which is currently no longer available, was a previous MAC release.Īs some makeup-focused social media accounts had noted, and as a description for the palette read, the collection of shadows was the Solar Glow Times Nine palette. 4, the palette was tied to an in-game collaboration between The Sims 4 and MAC Cosmetics, which allows players to create looks for their Sims using MAC makeup. MAC Cosmetics has responded after customers raised issue with the recent release of a Sims 4 eyeshadow palette.
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